To help OfficeMax stand out during the crowded holiday season, we created 20 holiday themed websites. Of those sites, "Elf Yourself" exploded to garner over 36 million visits in just 5 weeks. In it's second holiday season, the site amassed over 193 million visits in under 6 weeks. The world's elf fetish has continued every holiday season since the original in 2006, making it perhaps the most viral marketing effort of all time.

All 20 sites in the 'A Gift from OfficeMax' campaign: Elf Yourself, Roast A Turkey, Reindeer Arm Wrestling, Holiday Greetings from the North Pole, Season's Sculpting, Mistletoe in an Elevator, My Holiday Sweater, North Pole Dancing, Guess My Gift, You Got Elfed, Everything's A Reindeer, Yes I'm Working, Stuck to a Pole, Shake the Globe, Don't Shoot Your Eye Out,
A Worldwide Wish, Faux Charity Donation Generator, Conspiracy Carols, Save the Snowman, Elf Interviews