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GRIND COFFEE TABLE


The creators of collaborative workspace Grind approached me to take my NYC Garbage project to the next level. They wanted a custom designed coffee table sculpture to enhance the entrance seating area. Instead of garbage as the focal point they requested items that symbolize the old way of working – fluorescent lightbulbs, old beige PC towers, a fax machine, Rolodex and various other relics from office spaces past. 

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GRIND COFFEE TABLE


The creators of collaborative workspace Grind approached me to take my NYC Garbage project to the next level. They wanted a custom designed coffee table sculpture to enhance the entrance seating area. Instead of garbage as the focal point they requested items that symbolize the old way of working – fluorescent lightbulbs, old beige PC towers, a fax machine, Rolodex and various other relics from office spaces past. 

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STRIDE MEGA MYSTERY


For years, Stride has intimidated and attacked their consumers to get them to chew more gum. With the launch of Mega Mystery, we decided to take the blitzkrieg to the next level and do whatever it takes to keep the secret flavor under wraps. This fueled feverish speculation and debate all over the web about the real flavor and lead to the most successful product launch in Stride's history.

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STRIDE MEGA MYSTERY


For years, Stride has intimidated and attacked their consumers to get them to chew more gum. With the launch of Mega Mystery, we decided to take the blitzkrieg to the next level and do whatever it takes to keep the secret flavor under wraps. This fueled feverish speculation and debate all over the web about the real flavor and lead to the most successful product launch in Stride's history.


MEGA MYSTERY JINGLES

To protect the secret of Stride Mega Mystery we spread as many lies as possible about the real flavor. Following months of speculation by fans trying to solve the mystery, we "revealed" the flavor to Stride's 600,000 Facebook followers with seven videos over the course of one day.

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KEEP A CHILD ALIVE


Keep A Child Alive was a brand new charity that spent 100% of donations on buying life-saving medicine for women and children with AIDS in Africa. 

We needed to cut through the clutter and predictability of charity advertising to let the public know that a solution to the AIDS pandemic was now within their reach. That they could personally save a life by becoming a drug dealer.

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KEEP A CHILD ALIVE


Keep A Child Alive was a brand new charity that spent 100% of donations on buying life-saving medicine for women and children with AIDS in Africa. 

We needed to cut through the clutter and predictability of charity advertising to let the public know that a solution to the AIDS pandemic was now within their reach. That they could personally save a life by becoming a drug dealer.

Print driving to becomeadrugdealer.com


BECOMEADRUGDEALER.COM

On the site celebrity led "cartels" competed to raise the most money for KCA.


THE PUSHER'S BALL

On World AIDS Day we held The Pusher's Ball, a benefit concert to raise funds for KCA. Alicia Keys hosted the event and performed with Lou Reed, Lenny Kravitz and many others. Guests got their mug shots taken and bought "Drug Dealer" t-shirts that were packaged in evidence bags, then watched the show from seating areas that were set up like drug dens.

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HUMMER


Not much setup for this one – just an ad I did in school that I thought should stick around.

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HUMMER


Not much setup for this one – just an ad I did in school that I thought should stick around.