I was inspired to give new life to a technology that had basically been relegated to linking to shitty websites for lame ad campaigns. In a little over 4 weeks, QRAPPING PAPER went from conception to market just in time for Black Friday - thanks to the help of my talented friends who helped me concept, shoot and edit 56 ridiculous holiday videos in that time. Behind each QR code is an original holiday video, turning any gift into a tiny holiday film festival.