For years, Stride has intimidated and attacked their consumers to get them to chew more gum. With the launch of Mega Mystery, we decided to take the blitzkrieg to the next level and do whatever it takes to keep the secret flavor under wraps. This fueled feverish speculation and debate all over the web about the real flavor and lead to the most successful product launch in Stride's history.


To protect the secret of Stride Mega Mystery we spread as many lies as possible about the real flavor. Following months of speculation by fans trying to solve the mystery, we "revealed" the flavor to Stride's 600,000 Facebook followers with seven videos over the course of one day.